Tuesday, 2 February 2016

Target Market

surveymonkey.com

To help gather together target research we created a survey of 10 questions to help us in the planning stage towards our final film. We asked questions based around the type of film genre they proffered and how often they watched films this would give us an understanding of who to aim out film to and what people look of in thriller movies.We asked people of different ages to give us a broad range of answers.
The link above shows  questionnaire responses.


The results shown are majority around the age of 15-17 with 78.17%

The overall income was £0.10,00 which could be due to the fact a lot of the recipients were 15-17 years old meaning they'd probably only have a saturday job or not work at all.

4-7 times a year was the most pieced amount of times that people went to the cinema a year. 

I noticed that that comedy was the most selected genre option with 1 persons vote separating thriller from the top option. 

12 hours was the most liked film name, this was our original idea.


The basement was chosen on adverse 8/24 people chose this setting as the most thriller themed, this is something that when doing out research into venues and surrounding we will have to take into consideration. 
We chose to leave this as an open question as we felt there were too many options to list and that e didn't want to provoke someones answer if it wasn't up there, which is why we decided to leave the question open. overall people say they were tall and had dark hair.

After gathering together all of the results from the recipients we came to the conclusion that our film would mostly be aimed at people around the age of 15-24 because the majority of the people were ask were around that age. Another thing when comparing the results is that just under half of the people we asked went to the cinema 5-7 times a year ,we wanted to find out this kind of information so that we would be able to identify was kinda age groups are most likely go to the cinema to see a new film. We did find that comedy was the most preferred genre out of the ones we selected, therefore this will be something perhaps we will try and incorporate into our thriller opening, we obviously don't want to make it a full comedy genre but when discussing final ideas as a group we will put forward that idea and try to add a joking aspect towards the element of the storyline. something else that we have to consider is that over half of the recipients we asked has an income of 
0-£10,000 this gives us an indication into the type of age group we will be targeting our film towards, obviously the aim majority of people what would come under this braced of income could have to be students. 
We chose to include a selections of names from our minima of title name ideas, this was to get the publics opinion on which one they roofers, we chose to add two completely random answers such as 'footballer and the girl in the cafe' to see if having  quirky and perhaps non thinner/ horror genre appeal to it would be chosen compared the the others. however this wasn't the case and intact the title 12 hours which was out groups original name got the majority of the votes, therefore we shall be agreeing with the results and sticking with this title name. 



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